My logo was created with the thought of the brand's core identity and audience in mind: a safe space for Latinx women to find community doing what they enjoy. I selected two fonts, one which ties into the brand title "Rise" that feels almost like a plant's petal coming out of the R. The "2" was meant to tie back into the "root" portion, which gives the logo a warm, and "do it yourself" feel, these fonts along with the three flower petal-like shapes I illustrated above create the R2R logo which brings the brand together in order to create a solid logo for the rest of this brand identity.